Spa Del'Oxana

Digital Transformation
004
2023
Oksana D.
Overhauled the brand's digital presence, from a seamlessly redesigned website and strategic SEO initiatives to launching a complementary candle line, capturing expertise in both branding and tech solutions.

Seeking opportunities to expand my professional experience, I took on an exciting project with Spa Del'Oxana—a reputable salon led by an esthetician with an impressive 16 years of experience. Understanding her vision and the need for a technological infusion, I stepped in to elevate her brand's digital footprint and streamline its operations. ​ I began by overhauling the Spa Del'Oxana website, designing it from scratch to enhance both its aesthetic appeal and functionality.

With a clean and intuitive user interface, I ensured the revamped website offered a seamless browsing experience, making services and bookings just a click away. ​ To bolster the salon's online presence, I managed its marketing and SEO endeavors, aiming to drive increased website traffic and foster deeper customer engagement. Leveraging the latest SEO strategies, I optimized the website's content and structure, successfully enhancing its search engine visibility and drawing a larger, more targeted audience. ​ On the technical front, I meticulously addressed a plethora of tasks.

From domain setup and transfers to integrating a hassle-free booking service on Wix, every aspect was handled with precision. In addition, I spearheaded the setup and optimization of the salon's social media profiles on platforms like Instagram and Facebook, crafting a cohesive brand image and expanding its digital reach.A highlight of this collaboration was the initiation of a complementary candle business for the spa.

Working closely with the owner, I gained insights into the brand's essence and translated this into a compelling logo and design for the candle boxes and labels. The resulting aesthetic perfectly embodied the spa's ethos, resonating with its clientele and enhancing the overall brand experience. ​ In essence, my tenure with Spa Del'Oxana showcased my comprehensive skill set—ranging from website design and SEO optimization to branding and technical troubleshooting. It stands as a testament to my ability to embrace challenges and deliver transformative solutions that align with a brand's identity and objectives.

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