Seeking opportunities to expand my professional experience, I took on an exciting project with Spa Del'Oxana—a reputable salon led by an esthetician with an impressive 16 years of experience. Understanding her vision and the need for a technological infusion, I stepped in to elevate her brand's digital footprint and streamline its operations. I began by overhauling the Spa Del'Oxana website, designing it from scratch to enhance both its aesthetic appeal and functionality.
With a clean and intuitive user interface, I ensured the revamped website offered a seamless browsing experience, making services and bookings just a click away. To bolster the salon's online presence, I managed its marketing and SEO endeavors, aiming to drive increased website traffic and foster deeper customer engagement. Leveraging the latest SEO strategies, I optimized the website's content and structure, successfully enhancing its search engine visibility and drawing a larger, more targeted audience. On the technical front, I meticulously addressed a plethora of tasks.
From domain setup and transfers to integrating a hassle-free booking service on Wix, every aspect was handled with precision. In addition, I spearheaded the setup and optimization of the salon's social media profiles on platforms like Instagram and Facebook, crafting a cohesive brand image and expanding its digital reach.A highlight of this collaboration was the initiation of a complementary candle business for the spa.
Working closely with the owner, I gained insights into the brand's essence and translated this into a compelling logo and design for the candle boxes and labels. The resulting aesthetic perfectly embodied the spa's ethos, resonating with its clientele and enhancing the overall brand experience. In essence, my tenure with Spa Del'Oxana showcased my comprehensive skill set—ranging from website design and SEO optimization to branding and technical troubleshooting. It stands as a testament to my ability to embrace challenges and deliver transformative solutions that align with a brand's identity and objectives.